How Can Identity Powered Zero Trust Support Data Privacy Compliance in the UK?

In a complex, post-Brexit regulatory environment, this blog explores how an Identity powered approach to Zero Trust can help UK organisations stay on top of data privacy compliance. When the General Data Protection Regulation (GDPR), first came into force across the E.U., it was widely heralded as the world’s strongest set of consumer privacy and…

Take it From a Global Marketing Leader: Identity Matters

“Hello, give me your name, address, shoe size, motorcycle and boots.” Now, we can all agree that approaching a first date like you’re the Terminator is not going to go very well. No one likes to be bombarded with personal questions as soon as they sit down — let alone by a stranger they’ve just met. Yet this is how most brands approach those first…

Winning Strategies for the Modern CMO

As a chief marketing officer, I’m obsessed with creating a great customer experience. From the moment someone discovers our brand, and hopefully continuing through a lifetime of loyalty, I want to build a unique, exceptional relationship with each of our customers.  That’s never been easy. But these days it’s more challenging than ever because the…

MFA Fatigue: A Growing Security Concern

The internet has never faced so much existential risk from people who want to harm companies and their users. While many organisations understand that there’s a link between identity and security, few fully grasp how foundational identity is to a modern security strategy. Organizations with gaps in their identity security are significantly more at…

How Can Identity Help Your Organisation Reach Its Cloud Adoption Goals?

The race to the cloud has been underway for over a decade, but in the past two years its pace has picked up. According to the Cloud Industry Forum’s latest research, as many as 94% of global companies now rely on cloud services for at least some portion of their IT infrastructure or mission-critical applications.  Decision-makers have long been…

Why You Can’t Have Zero Trust Security Without Identity

Surging cybercrime is a major concern for every organisation today. As employee expectations for more flexible working continue to grow, IT and Security leaders face immense pressures to protect their hybrid workforce as they move beyond the traditional network perimeter. Yet, with cyberattacks having risen by 50% in the last year alone, 61% of…

How to Accelerate IT Modernisation With Identity

Speed and agility are of the essence in today’s digital-first world. It’s why IT modernisation is a key priority for organisations in the race to enhance efficiency, improve cyber resilience and harness the power of the cloud. In the latest instalment of Okta and Computer Weekly’s Identity Made Easy podcast series, we explore the challenges IT…

Building customer trust in retail’s digital era

Your customers' expectations are evolving. According to a PwC report, nearly 80% of consumers today cite speed, convenience, knowledgeable help and friendly service as the most important elements  of a positive customer experience. And one in three (32%) say they would walk away from a brand they love if those needs aren’t met. But what factors…

Zero Trust in Europe: Special Considerations in an Evolving Regulatory Climate

In this blog we explore some of the special regulatory considerations organisations should understand when adopting a Zero Trust strategy in Europe. As enterprise technology ecosystems evolve to include a growing number of cloud resources, mobile and employee-owned devices, and digital business processes, the traditional approaches to securing…

Solving the retail supply chain crisis with identity

Many organisations were vastly underprepared for the massive supply chain disruptions triggered by the COVID-19 pandemic. As logistical operations hit lockdown, supply chain efficiency, security, customer experience, and brand reputations all suffered terribly – with retail considered one of the industries most heavily impacted by the crisis. Fast…

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