6. SaaS billing is heating up and Zuora is flying high On Thursday evening I attended a party hosted by Zuora, a leading SaaS billing company run by former SFDC colleagues of mine. I had a chance to catch up with my friends Tien Tzuo (CEO), Jeff Yoshimura (Head of Marketing & BD) and Richard Terry-Lloyd (VP Sales) at the event. Tien was formerly CMO at SFDC and started Zuora after feeling the pain of building a subscription billing engine at SFDC. He commented to me that his business has quadrupled in the last year and that Zuora has signed up a lot of large enterprise businesses, signaling that the Subscription Economy is not just for start-ups and SaaS companies, but for large companies too. As the economy improves and more companies move to subscription-based models, I expect to see continued strong growth in the SaaS billing space. 7.