The average end user probably doesn’t realize the amount of time and energy that the typical design team puts into defining their values. Our team considers our design principles – focus, simplicity and delight – with every decision we make, and they were certainly not forgotten when designing our new end-user experience (which is now available). To us, focus is about knowing what’s most important to your audience and doing those things really well, whereas simplicity has to do with the individual choices you make that influence ease of use. And delight is where it all comes together – it’s all about making your product a pleasure to use. As our CEO Todd McKinnon recently discussed in TechCrunch, consumer applications like Uber, Pinterest and Instagram are all just that – a pleasure to use. Our aim when working on the latest update to the Okta UX was to delight our.