It takes patience, attention and care to grow a seedling into a full-formed tree – and even more if you’re growing an entire forest. For Forest City Enterprises (NYSE: FCE.A), it’s taken almost a century to grow from a lumber and hardware business into a $9-billion diversified real estate management and development company that it is today. And because they develop properties that range from apartment buildings to retail centers and military housing communities, and include such iconic locations as the Westfield San Francisco Centre, The New York Times Building, and the University Park at MIT, Forest City is growing skyward, with no signs of slowing down. This growth has required Forest City to adopt cloud apps with speed and fervor in order to manage properties and develop new complexes from mobile devices, potentially cross-country. To centrally manage users’ access of each application, Forest City realized they needed an identity.