For years, big data has been one of the hottest buzzwords in technology. And despite its hype, many companies and analysts still consider it a relatively obscure concept that they haven’t quite gotten their arms around. Not at Okta. We hired our first Director of Analytics and Big Data back in September 2013 to define our strategy, promote data-driven decision-making and make our company stronger. We recently sat down with our very own Cathy Tanimura to learn more about her role, how analytics differ between business and consumer worlds, and why her passion for data science runs deep in our latest “Day in the Life” segment below. Let’s get down to it. You’re our Director of Analytics and Big Data. What exactly does that mean? I run our Analytics and Big Data team. We’re responsible for aggregating customer data, identifying usage trends and giving that insight.