At one point or another, all of us change our approach to software development (and life in general). Change is one of the things that keeps the industry fresh and interesting. I’ve come to realize that the important thing isn’t how you build software or how you live: it’s how open you are to change and how flexible you are when you *need to change*. This is why our new developer conference is named Iterate. It accurately sums up what we as software developers do: change. Iterate is a one day conference taking place in San Francisco at Bespoke in the Westfield Mall on Feb 27, 2018. Iterate contains two talk tracks consisting of four talks each, and one keynote. The event’s theme is being the best developer you can be. This means iterating your approach over time: your approach to engineering and your approach to personal.