Today’s customers have higher than ever expectations when it comes to their digital applications. These expectations are driving products to be more sophisticated with increasingly shorter release cycles. A pivotal component when building any customer-facing application is connecting directly to users, and an identity management system that is secure, scalable, and capable of delivering a seamless customer experience. We recently surveyed 100 IT executives about their customer identity management systems. In this post, we will review these results and examine how these organizations think about their customer identity processes. Survey Methodology Survey participants came from a pool of 100 verified IT executives at emerging businesses with employee sizes below 1000. Participants represent companies in North America, Europe, the Middle East, Africa, and Asia-Pacific. Results Identity plays a crucial role in any customer-facing application. Organizations are realizing the importance of a secure, scalable, and seamless identity system, with 69% of surveyed.