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Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.
At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.
Join our team! We’re building a world where Identity belongs to you.
Technical Marketing Manager – Customer Identity (CIAM)
Do you like building things, explaining how they work, and helping others succeed? Join Okta's Product Marketing team and help define the CIAM industry with the Auth0 and Okta platforms. Where we help developers and product teams create trusted sign-in experiences for millions of users. Companies like JetBlue, HPE, and Dignity Health use our CIAM products to power customer and partner logins across mobile apps, APIs, and websites.
About the Role
We're looking for a Technical Product Marketing Manager (TPMM) who enjoys working hands-on with technology and explaining it clearly. In this role, you'll help bring Okta's identity products to life through demos, content, and tooling that showcase how they work. You'll build apps (often in Next.js), use SDKs, and sometimes work on mobile experiences to show what our platform can do. You'll also help create marketing assets — from videos to walkthroughs — that support product launches and sales conversations.
This is a great opportunity if you have some experience building technical content or apps and want to grow your skills in developer tools and product storytelling.
Job Duties/Responsibilities:
- Build demo apps (web and occasionally mobile) using Next.js and Okta/Auth0/third-party SDKs to showcase product capabilities.
- Write technical content such as blog posts, how-to guides, internal enablement, and demo scripts.
- Create and record product demos using tools like Camtasia, Figma, Adobe Premiere, or After Effects.
- Collaborate with product, product marketing, and sales teams to support product launches and customer conversations.
- Learn and explain platform capabilities and CIAM use cases, including authentication, authorization, user management, and developer tools.
- Develop and maintain a deep understanding of Okta/Auth0’s CIAM platform, including its features, benefits, and target use cases.
- Create compelling technical content, such as tutorials, sample code, and best practices guides, to help developers integrate and utilize Okta/Auth0’s CIAM solutions.
- Deliver technical presentations and demonstrations at conferences, webinars, and customer meetings.
- Work closely with product management and engineering to translate technical product information into clear and concise marketing materials.
- Provide technical enablement and training to sales teams and partners.
- Gather and analyze feedback from developers and customers to improve product messaging and marketing strategies.
- Stay up-to-date on the latest trends and technologies in CIAM and the broader identity management space.
Minimum Knowledge/Skills/Abilities:
- 1–3 years of experience in product marketing, developer relations, or technical writing — or equivalent hands-on experience building and explaining apps.
- Comfortable using web frameworks like Next.js and integrating APIs or SDKs.
- Some experience or interest in mobile app development (e.g., React Native or native iOS/Android).
- Ability to explain complex topics simply through writing, video, or demos.
- Familiar with design or editing tools like Figma, Adobe Premiere, or Camtasia.
- Strong understanding of web development concepts, APIs, and SDKs.
- Excellent written and verbal communication skills, with the ability to present technical information to both technical and non-technical audiences.
- Experience creating technical content, such as blog posts, tutorials, and documentation.
- Ability to work independently and collaboratively in a fast-paced environment.
- A degree in Computer Science, Engineering, or a related field is helpful but not required.
- Experience with identity and access management concepts (e.g., OAuth, OpenID Connect, SAML) and/or platforms (e.g. Auth0, Okta) is a plus.
#LI-Hybrid
Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: https://rewards.okta.com/can.
The annual OTE (On Target Earning) range for this position for candidates located in Canada is between:$99,000—$149,000 CADWhat you can look forward to as a Full-Time Okta employee!
- Amazing Benefits
- Making Social Impact
- Developing Talent and Fostering Connection + Community at Okta
Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.
Some roles may require travel to one of our office locations for in-person onboarding.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
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