The Forrester Customer-Obsessed Identity And Access Management Operating Model

It’s no secret that happy customers are critical to a successful business.

Having low-friction, consistent customer identity and access management (CIAM) greatly improves your customers’ journey. And developing a customer-obsessed IAM model can help you in all your customer-acquisition efforts.

Download the report to learn all you need to know about CIAM, including:

  • The four most important building blocks of a customer-obsessed IAM model
  • The first step for proper customer segmentation
  • How one company boosted its registration completion rates by 10-15%

Download the analyst research

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