Customer Identity, Explained


When it comes to building Customer Identity and Access Management (CIAM) into your app, it's not always a straightforward process. You could build it in-house, but that takes time, money, and your development team’s energy. You could buy a solution, but you’re worried that it might not fit your organization’s specific needs. You want a solution that is robust, flexible, secure, and that doesn’t impede the in-app customer experience. That’s where Okta Customer Identity comes in.

With Okta Customer Identity, friction is a thing of the past and security is the way of the future. By offloading the CIAM solution to Okta, you can easily (and quickly) build auth into any app, customize it to your liking, and protect your customers from bad actors and account takeover. Okta Customer Identity has offerings ranging from standard authentication to Adaptive MFA to API access management and much more.

Watch this video to see just how Okta can help your team offer the most secure and flexible CIAM experience for your customers.