OneTrust + Okta: Leveraging Privacy and Identity to Address Data Protection Operations
Jeff Barnett, CIPP/E, CIPM, Global Head of Technology Partners, OneTrust
The focus on consumer rights is increasing and data protection regulations like GDPR and CCPA are raising the pressure for companies to provide mechanisms to let consumers make their data rights and preferences clear. Consumers now want the right to opt-in or opt-out of a range of marketing communications, as well as the ability to change their preferences at any time. However, utilizing manual process to accomplish this is a time-consuming and resource-intensive operation that can bog down the business. In this session, OneTrust and Okta will breakdown how organizations can quickly automate the consumer rights process including intake, ID verification, and fulfillment. As well as the collection, management, and deployment of consent preferences for compliance, giving customers streamlined, intuitive consent management tools without overly burdening IT teams or users.
- Understand how to meet privacy compliance requirements by capturing customer consent preferences, updates, and timestamps in an auditable central repository
- Learn how to automatically propagate updated consent preferences across all relevant apps in real time
- Empower customers with easy tools to control their consent preferences, reducing reasons to globally unsubscribe