Look to the Login Box to Increase Customer Loyalty
We all know how frustrating passwords can be—remembering them, recovering them, not to mention meeting complex requirements. Now imagine how your customers feel when they encounter these same pain points on your apps.
It’s time for a more modern approach to identity, starting with the login box. By making this a more secure and delightful user experience, you’ll attract more customers and inspire brand loyalty that lasts.
Join Jack Poller, Senior Analyst at Enterprise Strategy Group (ESG), and Kerry Ok, SVP and Chief of Staff, Customer Identity at Okta, as they dig deeper, discussing how marketing and digital teams can use customer identity to improve acquisition, retention, brand loyalty and revenue.
Here’s more of what you’ll learn:
- Why 37% of brands are actively evaluating or testing eliminating passwords, and 57% say they’ve seen an improved user experience, according to recent ESG research
- The latest in effective customer identity strategies: social logins, progressive profiling, personalization without cookies, and protecting against attacks and fraud without sacrificing the user experience