The Journey to Loginless. First Step, Passwordless

Identity sits at the intersection of convenience, privacy, and security. From improving customer experiences, to ensuring secure authentication flows that protect customer data - today’s login box must find the right balance between user convenience, security, and privacy.

We believe that the companies that will succeed in the next five years will be the ones best-equipped to balance the ever-growing customer expectations of these attributes One of the key changes on the horizon that will impact these attributes is loginless authentication.

In the near future, traditional logins will no longer be the dominant form of access. Today’s ubiquitous login boxes, with their user ID and password fields, will be replaced with user-centric systems that favor convenience (without sacrificing security or privacy) and that are built on trust.

However, this journey to loginless can be fraught with complications, unknowns, and misconceptions.

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