Forrester: Apply Customer Focused Principles to CIAM

For security and risk professionals, prioritizing customer experience (CX) as well as the security and identity experience —especially with support from leadership and long-term strategy — can drive differentiation.

According to Forrester, customer-obsessed enterprise decision-makers report 2.5 times higher revenue growth and 2.2 times higher profitability growth than those who are not customer obsessed.

Read this report to explore Forrester’s framework for developing a customer-obsessed CIAM approach that centers around four principles: customer led, insights driven, fast, and connected - and discover how the right customer identity technology, processes, and strategy will help you put customers first.

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