Building Seamless Patient Experiences

Executive Summary

Digital transformation has become a modern imperative in all industries, including healthcare. Today’s patients increasingly expect their healthcare providers to be tech-forward in assessing and addressing their needs.
One of the ways healthcare providers should look to do this is by creating a frictionless user experience. Just as patients have individual healthcare needs, they also require an intuitive experience that simplifies the access to the information and services they need. A system that is convenient to use and runs with as little downtime as possible can help keep patients satisfied—and healthy.

To further ensure customized treatment and services, healthcare providers have to collect data on their patients—and not everyone is open to sharing sensitive information. With data breaches and security incidents so prevalent in the media, many patients are reluctant to share their health data, which can impede meaningful engagement and personalized care.

Seizing control of identity offers a unique opportunity for healthcare providers to regain their patients’ trust. By crafting a forward-thinking identity strategy, they’re able to secure patient information, craft personally-targeted healthcare strategies, and deliver a superior experience.

 


 

Trust Is Paramount to Customer and Patient Experiences

Today, healthcare is evolving away from the typical fee-for-service model and becoming more focused on quality of care. As this shift takes place, clinics and primary care physicians are looking for ways to provide better services, while improving their margins as they shoulder more and more medical expenses. Digital channels present a unique opportunity 
to do this. Leaders in every industry are catching on to the importance of digital transformation, and when it comes to providing patient care, having the right solutions in place can make a life-saving difference.

While patients are eager to engage digitally, they increasingly exercise caution—and with good reason. Data breaches are everywhere, and it’s