Bring Secure, Frictionless Customer Experiences to Market Faster with Modern CIAM

The way organizations interact with customers has evolved dramatically over the years, and will continue to evolve. Websites used to be an organization’s main interaction point where customers could read some basic, static information about the organization’s business. The explosion of different devices and communication channels has changed all that. In today’s highly mobile world, 77% of U.S. adults own a smartphone and 53% own a tablet.1 In response to that, 73% of U.S. marketers indicate they’ve designed their websites specifically with smartphones in mind and 50% have designed their websites with tablets in mind.2 From the Internet of Things (IoT) to an array of other smart devices, customers also connect in a multitude of other ways to get access to digital services and consume dynamic content. And each time they connect, they expect a seamless, consistent experience regardless of the device or channel they use.

Customers also expect those experiences to be secure and private. The requirement for secure experiences has always been there for an organization’s workforce, especially since it’s in the best interest of the organization to safeguard its digital assets. But with all the different high-profile security and data breaches in the headlines, consumers’ demand for greater security and privacy in regards to protecting their personal information and digital experiences has risen above what some organizations might have provided their workforces only a few short years ago.

To meet the high expectations of today’s customers, reduce development time of digital experiences, and eliminate potential security gaps, organizations need to put their customers’ identity front and center.