Build vs Buy - Is Managing Customer Identity Slowing Your Time to Market?

Every team building a web or mobile app faces the same dilemma with every new piece of functionality: build in-house or use out-of-the-box services to make the job easier and faster. And, more often than not, it starts with the fundamental choice of how to provide for authenticated user access.

“Our developers can handle customer identity.” It’s a login box. How hard could it be?

But customer identity is so much more than just the login box. As businesses grow and add features, maintaining a homegrown solution is a major drain on resources. Developer time spent on DIY identity, security and privacy compliance is time taken away from core business innovation.

Join us for an exclusive executive webinar featuring a discussion with Umang Jain, VP of Product, Platform and Strategic Relationships from

Gupshup. We will discuss their identity experience and how they have tackled issues like:

- Create a seamless customer experience with a unified customer view for multiple brands

- Reduce the risk of a security and compliance breach

- Keep developers motivated and improve engineering efficiency

Watch the Webinar

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