IBM recently released its second-quarter earnings report, citing impressive gains (Q2 revenues rose 12 percent to $26.7B). While the hardware side of IBM’s business is undoubtedly important, it’s the company’s ability to pivot to emerging market trends, especially the cloud, that had analyst James Kelleher of Argus Research bullish about the company’s prospects on Bloomberg Radio. During the interview, Kelleher discusses the cloud generally and mentions why more and more companies are migrating to the cloud in the first place: simplicity. “Another key feature of the cloud is simplification,” Kelleher said during the Bloomberg interview. “How many passwords do you have for all of your devices? The idea in the cloud is to make everything with a simple sign-on and to make all of your devices interact with one another. It's not just about getting your gear offsite; it's about making your life simpler.” Exactly. One password. One ID.