Simplification is Key in the Cloud

IBM recently released its second-quarter earnings report, citing impressive gains (Q2 revenues rose 12 percent to $26.7B). While the hardware side of IBM’s business is undoubtedly important, it’s the company’s ability to pivot to emerging market trends, especially the cloud, that had analyst James Kelleher of Argus Research bullish about the company’s prospects on Bloomberg Radio.

During the interview, Kelleher discusses the cloud generally and mentions why more and more companies are migrating to the cloud in the first place: simplicity.

“Another key feature of the cloud is simplification,” Kelleher said during the Bloomberg interview. “How many passwords do you have for all of your devices? The idea in the cloud is to make everything with a simple sign-on and to make all of your devices interact with one another. It's not just about getting your gear offsite; it's about making your life simpler.”

Exactly. One password. One ID. Simplicity.

As the new era of IT moves to the cloud, IBM, and other companies who follow their lead, will benefit, especially given the cloud’s huge growth potential. According to Bloomberg’s Devin Banerjee, citing Gartner projections, “The global market for cloud-related services may more than double to $148.8 billion in 2014 from $58.6 billion in 2009.”

You don’t have to look further than IBM’s Q2 earnings to realize the cloud’s drastic impact on IT and the enterprise.