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Okta's First Rodeo Ends with a Roundup

Natasha Bhargava
Natasha Bhargava
Field Marketing Manager

You can bet the farm that everyone from Okta involved in this year’s Houston Livestock Show and Rodeo had a great time. Every year, the Houston Rodeo gathers together nearly 2.5 million people and this year Okta got in on the action, because what could be better than bringing people together for a cook-off, concerts and some of the finest rodeo athletes around?
 

The show offered great rodeo entertainment which included a whole bunch of lasso’ing, mutton bustin’, barrel racing, and of course bull riding. We hosted a suite for our customers and friends in attendance, all of whom  were also lucky enough to experience the great Kenny Chesney and Kid Rock in concert. We also secured a tent for the three-day World’s Championship Bar-B-Que Contest, which like most everything else in Texas, consisted of some intense competition and a lot of delicious BBQ. Congratulations to overall grand champion, the Bulldog Mountain Cookin’ Crew 2!

We learned from experience that the Houston Livestock Show and Rodeo is an intense few weeks of fun for everyone involved. And to top it off, this year, the organizers saw the all-time paid Rodeo/Concert attendance record broken with 75,508 fans for Go Tejano Day. The record breaking feat inspired us to analyze some of the numbers we gathered over our few days at the rodeo:

Houston Rodeo & Cookoff_Infographic.jpg

 

Thanks to everyone who joined us to talk identity while watching the rodeo or chowing down on BBQ! Until next year… yeehaw!

 
Natasha Bhargava
Natasha Bhargava
Field Marketing Manager

Natasha Bhargava is a Partner Marketing Manager at Okta. She is responsible for managing the go-to-market strategy and campaigns with our ISV partners. Most recently, Natasha managed Okta's events in North America and APAC.

Prior to her role at Okta, she led the global events team at Sprinklr. She started her career in advertising at Ogilvy & Mather and Grey Group where she led integrated campaigns for enterprise companies such as Yahoo, British Airways and UNICEF. Natasha earned a BS from Arizona State University (Go Sun Devils!).

In her free time, Natasha enjoys traveling and exploring her new home in San Francisco.

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