At Okta we build, design, sell and market products that make people more productive and companies more secure. I joined the product marketing team at Okta a little over two years ago. At that time, we were mostly known for our IT products: single sign-on, provisioning (now lifecycle management), multi-factor authentication (now adaptive MFA), Okta Mobility Management, and one powerful cloud directory (Okta Universal Directory) that connects user identities together. Later on we expanded our product portfolio and developer offering to also solve for external user identities: business partners, customers and anyone who interacts with the business that needs secure access to company resources. On the product team, I spent a lot of time defining Go-to-Market strategies, value proposition, creating messaging and writing about what makes Okta unique. But my favorite part of the job was when I got to spend actual time with customers and prospects, large and small.