“Going viral.” It’s a perfect term, really, to describe the particularly modern Internet phenomenon of how quickly a piece of content can spread – everyone liking that tweet, or watching that video, or reading that blog post. But along with Internet fame often comes Internet backlash, where virality turns ugly, and regular people suddenly become the target of hate and disgust. In this episode of YOU, a podcast about the intersection of technology, humanity, and identity, host Claire Evans dives into how nowadays online fame and shame have pretty much become inseparable from offline fame and shame. Even for something as innocuous as one mom's amazing dance moves at a basketball game, with virality often comes backlash and that backlash is rarely contained within a computer or a phone screen. “Whose Mom Is This?” Claire opens the episode talking with Dance-Cam Mom, also known as Robin Schreiber, a retired teacher.