Every day, we engage with an ever-growing number of applications and digital services—and each of them wants to know (and validate) that we are who we say we are. As companies try to combat the prevalence of large-scale data breaches, the adage ‘on the internet, nobody knows you’re a dog’ is losing its validity. In fact, it’s getting more and more difficult to access the tools you need without first proving your identity. Data breaches can lead to identity theft and false claims or transactions—all of which are expensive and hard to repair. According to Javelin Study & Research, 2017 saw each person that suffered from an account takeover invest an average of $290 and 16 hours to resolve it. Security threats due to identity fraud are on the rise as the world becomes increasingly reliant on the cloud. In addition, a growing dependence on online financial transactions.