An Identity-First Strategy: Driving Growth and Loyalty for Financial Services

Samantha Murphy is a Senior Solutions Product Marketing Manager for Okta, where she drives the Financial Services business, leading go-to-market strategy, messaging, and strategic growth initiatives. Before Okta, Sam spent 6+ years in product management roles in identity and access management. Sam holds a Bachelor of Commerce degree from Queen's Smith School of Business and is from Ottawa, Canada. In her free time, Sam makes the most of winter by playing an awesome ice skating sport called ringette.