Multiple brand experiences in a single org — made easy

Branding is a vital aspect of any business strategy. It lays the foundation and communicates the company’s values, innovation, and experiences. The way a company presents itself through visuals such as logos, colors, and icons greatly impacts how people feel about it, which can have a lasting effect on people's perceptions of the company. 

Identity belongs to you, and so does your brand 

For Okta, the ability to customize these branding touchpoints are as important as an identity management platform’s ability to convey trust and security. That’s why we’re excited to announce this milestone: we’re simplifying branding orchestration with the General Availability (GA) of our multibrand customizations feature! Now, companies can manage multiple brand experiences from a single Okta tenant. Distinct brands for different products, business units, and apps are all in one place — no additional fees and no multi-tenancy deployments required.

This milestone is a culmination of our team’s dedication to deliver core product features for all of an organization’s Identity use cases. Since announcing Branding and Customizations Made Easy in 2021, we’ve spent the last two years expanding on these capabilities. Using Okta’s Admin Console, APIs, and SDKs, tedious processes and developer-intensive resources are a thing of the past when it comes to managing multiple brand experiences with Okta.

For all your identity access management use cases and needs

The multibrand customizations feature gives you control over customizations while still maintaining top-notch security and least privilege access. While IT teams are often asked to do more with less, sacrificing security should never be an option. Teams can confidently delegate customizations to trusted individuals within the company or to a reputable business partner like a digital creative agency. IT teams can enable granular permissions and least privilege access with a custom admin role to specifically customize individual brands. This will free up IT bandwidth to focus on other IAM priorities and minimize risk of exposing sensitive data.

Whether expanding to add employees, collaborating with business partners, or undergoing a merger and acquisition, the new multibrand customizations feature makes it easier to manage unique brand experiences for your users. Let’s step through the UI updates and functionality of the Okta Super Admin Console.

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Figure 1: Okta Admin Console: Easily create a new brand with a click of a button


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Figure 2: Okta Admin Console: Updated UI for Brands


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Figure 3: Okta Admin Console: Sign-in page and error page code editors relocated under Pages

Easily orchestrate and deploy multiple brand experiences at scale 

No matter how your Identity team operates, you can manage your branding and customizations with ease. With the multibrand customizations feature, you can simplify and extend your branding and customizations across multiple end-user touchpoints. This includes the ability to create and support branding for two or more of the following:

  • Themes and Pages: including multiple sign-in pages, error pages, sets of emails, and brand-specific views of Okta’s end-user dashboard
  • Custom domains: including Okta-managed certificate management and automated certificate renewal via Let’s Encrypt
  • Email senders: including multiple email custom domains

Customer Spotlight: Anywhere Real Estate

As a leading global real estate services company, Anywhere Real Estate Inc. owns several real estate brands and brokerages across 15,000 offices in 117 countries. The company’s diverse brand portfolio includes some of the most recognized names in real estate: Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby’s International Realty®. Each brand is independent with their own distinct web portals and login experiences for its consumers. To support their identity management and branding needs, the organization turned to Okta to achieve consistent, seamless login experiences using secure, standardized identity protocols.

“At Anywhere Real Estate Inc., providing quality branded experiences for our customers is at our core. Okta’s new multibrand customizations feature gives us a solution that’s simpler, cleaner, and easier to maintain. Our teams are managing unique branding experiences across our portfolio, and this feature helps us transition from being a multi-tenancy infrastructure, reducing our complexity and overhead.”

– Travis Williams, Senior Director of Enterprise Architecture, Anywhere Real Estate Inc.

Learn more about implementing multibrand customizations

We’re thrilled to bring a feature that simplifies multi-brand management for Okta customers. Now you can seamlessly orchestrate and deploy multiple brand experiences at scale. To learn more and set up multiple brands in your Okta tenant, watch the demo below and check out the Okta feature documentation, Brands developer documentation, and customizations API reference for details.