Developers are the backbone of innovation. What they focus on can accelerate or hinder the delivery of new products. Authentication and authorization have always been a top development priority but increases in data volumes, data usage, mobility, and other factors are creating significant complexity. Navigating increasing auth challenges with manual, cumbersome approaches —while also trying to keep up with the latest security standards and regulations — can be overwhelming. This situation can result in frustrated developers, delayed launch dates, and an increased risk of security gaps that can cause outages, costly non-compliance fees, and damaged business reputations. AI and GenAI adoption only amplify developers' auth challenges because models require massive amounts of information for accuracy and all data usage must align with evolving security and compliance regulations. How organizations manage auth also determines their effectiveness in protecting data against evolving threats, complying with regulations, and improving brand reputation. Building auth.