Skip to main content

Join a DevLab in your city and become a Customer Identity pro!

Join a DevLab in your city and become a Customer Identity pro!

Register now

Register now

Join a DevLab in your city!

Sign up
Contact Us
Questions? Contact us: 1 (800) 425-1267

Businesses at Work 2023

Using anonymized data from over 17,000 global customers and the Okta Integration Network, Okta has identified key insights to help you stay ahead of global app and business trends.

Download the report

In these turbulent times, companies must be focused and strategic. With this year's report, we look at how they're turning to technology to streamline operations, strengthen security, and elevate customer outcomes.

Here’s a deeper look.

Travel, business supplies, 
and design are top of mind


Whether it’s jumping on planes, giving products a fresh makeover, or equipping businesses with the tools to succeed, a
few app categories stand out.


YoY customer growth
for travel apps


YoY unique user growth
for travel apps


YoY customer growth for business supplies

Growth of App Categories


Business supplies — a category that didn’t even break the top 10 in last year’s report — also showed tremendous year-over-year (YoY) growth, with a 35% increase in customers and a 77% increase in unique users.


Diversity is the name of the game

This year’s fastest growing list features a diverse pool of apps, ranging from tools for collaboration, communication, corporate travel, and HR, to a cloud platform, a developer tool, and a security tool. In fact, the big winner this year is Kandji, an Apple mobile device management tool, with 172% YoY growth by number of customers.


There’s not one app to rule them all

Organizations rely on a large, diverse set of apps to deliver on their mission, and large companies (> 2000 employees) lead the pack with an average of 211 apps apiece. Companies continue to add best-of-breed apps — such as Zoom, Slack, and Box — on top of productivity suites.

"It's critical for organizations to double down on workforce efficiency, invest in security, and innovate their customer-facing initiatives to thrive in today's business environment. And as our latest Businesses at Work report shows, many companies are embracing uncertainty to do just that." 

Todd McKinnon
CEO, Co-Founder, Okta


Why have your head in just one cloud

This year’s data shows that the growth in multi-cloud adoption that is visible since 2017 shows no sign of slowing down, and the favorite pairing of Amazon Web Services and Google Cloud Platform continues to gain traction.

Get the full picture now

Access insights from over 17,000 global customers and the Okta Integration Network.

Download the report

Apps are for work and home life

The lines are blurred between office and home walls when it comes to how employees are using apps.



Finance and banking

Looking at combined corporate and personal app use, digital payment gateway Paypal and newcomers Venmo and Stripe are finding strong footing in our top finance and banking apps.



Health and wellness

FitBit is king, but our two fastest growing apps by number of customers, LiveWell (32% YoY customer growth) and Modern Health (30% YoY customer growth), focus on mental health.

Secure access wherever
employees work


YoY customer growth for security keys/biometrics


YoY unique user growth for security keys/biometrics


Companies are stepping up their multifactor authentication deployments: Low-assurance security questions experienced the slowest customer growth across the board (3% YoY), while high-assurance security keys/biometrics posted 46% YoY growth by number of customers and chart-topping 211% YoY growth by unique users.

One webinar.
Thousands of insights.

Tune in to our webinar to discover global app trends from over 17,000 customers.

Watch nowContact sales
To connect with a product expert today, use our chat box, email us, or call +1-800-425-1267.
Contact Us

Copyright © 2023 Okta. All rights reserved.
  • Privacy Policy
  • Site Terms
  • Security
  • Sitemap
  • Your Privacy Choices