Unlock the power of your customer data to increase customer engagement
Organizations are increasingly deploying a variety of technologies to track and accelerate customer engagement
Separately, organizations are turning to customer identity solutions like Okta to securely manage user registration and authentication
Manually connecting the two by sending data downstream to email service providers, customer relationship management tools (CRMs), data warehouses, and analytics tools can provide value, but can also be difficult and time consuming
The Okta + Segment integration pairs the world’s leading independent identity provider with the leading cloud-based Customer Data Infrastructure provider
This solution makes selected customer data available to 60+ endpoints you select, such as Eloqua, Hubspot, Google Analytics, and Salesforce
Use your customer login events to unlock a variety of customer engagement use cases, such as…
...to trigger marketing automation
Used as inputs for marketing automation solutions, login events can trigger engagement campaigns like email, SMS, and push notifications.
...to update customer records
Login events can automatically update end-user records in CRMs, including updating a stored value for frequency of logins and other useful engagement data.
...to power analytics
Track user engagement based on logins across products, frequency of use, and other data.
...to build business intelligence
Looking at login events and user data over time, organizations can correlate user activity to customer lifetime value and customer acquisition costs, and fine-tune understanding of ROI.
Leverage insights about your customers–before and after login–to drive intelligence and engagement
Unlock your customer data so it can automatically feed your customer engagement tools across marketing, sales, support, and more
Use Okta’s Universal Directory and authentication widget to automate the process, keeping it simple and seamless for your end users
Use customer login events to power specific actions, like updating user records, triggering marketing automation
Build long-term customer insights that can drive customer engagement and productivity, like identifying inactive customers for re-engaging, or proactively reaching out to customers with information they need, when they need it