Get Your App Ready for the Global B2B Market

Integrating B2B Enterprise Identities

Seamless interactions with your enterprise partners and customers often require that you grant them access to enterprise applications or internal systems that you’ve developed or are developing. But in a world where each of your enterprise partners and customers’ individual users might already be managing dozens of digital identities, you don’t want to jeopardize their user experience by requiring them to create yet another identity to access your application or shared resources. To foster healthy relationships and increase the adoption rate of your technical innovations and applications, you need to create frictionless experiences that allow those users to use their existing enterprise identities.

There are a variety of ways to integrate your enterprise applications and internal systems with your partners and customers’ identities. This paper discusses the most common methods, exploring their different advantages and disadvantages.

● Manual ID administration

● Self-service IDs

● Google/Microsoft IDs

● Federated IDs

Manual ID administration

Manually adding partner users and their passwords into enterprise applications and internal systems is the oldest method currently in use in enterprises. Although sometimes referred to as the traditional method, the fact that it’s old and is still a common way to connect partners to an enterprise system doesn’t make it the best choice. 

The manual nature of assigning credentials not only means administrators have knowledge of users’ creden