How a Best-in-Class Digital Work Experience Can Transform Employee Recruitment and Retention

Introduction

Today, the user experience is of utmost importance across all the technologies we use in our personal lives. So, when users get to work, they want and expect the same delightful, productive experience across multiple devices—whether they are logging in at the office, at home, or on the road.

The new digital battleground for employee experiences

There are five billion millennials and Gen Z workers in the world today, and by 2025 they will be 75% of the workforce.1 The new worker is a digital native, educated by the Amazons, Googles and Apples of the world. This generation, now the largest population in the workforce in the U.S. and other giant economies like India and China, has significantly different expectations about what companies have to offer them in the workplace. They have much higher expectations from technology than the baby boomers they are replacing. As “digital natives,” millennials rank a superior digital experience as a major consideration when weighing new employment options.

In fact, in a recent Forbes study, 55% of digital workspace users said that having best-of-breed business apps makes an organization a more desirable place to work, beyond compensation and benefits.

And HR and IT have a huge opportunity to support this change.

How did this shift happen?

The biggest factor driving this shift is that software is not only eating the world (as Marc Andreessen famously said more than 10 years ago), software is eating the workplace, and all forms of work are becoming software enabled. Screen time has become the bulk of work time. Vox.c