Whether you call enterprise software sexy, cool or still super nerdy, there is no denying that this space is hot. There’s no shortage of headlines, industry reports and blog posts that cover the surge in business technology – many of which pit legacy behemoths and emerging cloud players against each other in a heated battle for the future of the modern enterprise. Software put forth by legacy providers and emerging cloud players may look similar in terms of user interface and bulleted features on marketing collateral or websites. However, if you go one step further to dig into their respective technology and business models, you’ll realize that the only similarity is their shared ambition to dominate a $270 billion enterprise software market. The funny thing is that we continue to see industry analysts, CIOs and pundits believing new offerings like Microsoft Azure or HP Cloud stand a chance.