IT’s time and resources are generally taken up by three main business activities: building or operating line of business applications, maintaining IT infrastructure, and integrating new systems. These responsibilities are so crucial to an organization’s commercial and operational livelihood that IT employees simply can’t afford to lose time and productivity by manually handling a deluge of administrative tasks, like resetting passwords and provisioning users. A surefire way to keep IT productive is to implement a centralized, cloud-based identity solution. For instance, the ability to attach one set of credentials to a user across all of an organization’s apps (or maybe even remove passwords altogether) could seriously cut down password resets or password-related helpdesk calls. Likewise, implementing a solution that automates user provisioning and deprovisioning frees up IT’s time to focus on tasks that could really advance your business. End users, too, can reap the benefits. Through quicker provisioning.