Secure authentication is crucial for customers using your app. But building an authentication model for your application from the ground up is not easy for your developers. From dealing with conflicting user schemas to easing the flow of data between components, managing and protecting user accounts is probably not your team’s favorite part of building your application. In this post, we’ll break down why building in-house authentication at scale is complex, how broken authentication models can leave your users vulnerable to account takeovers, and explore how Okta can help build a seamless authentication model for your application. The challenge: Building robust authentication at scale A crucial part of your app’s success is rooted in maintaining a high standard of security without compromising on customer experience. You want your customers to log into your app with as little friction as possible. But you can’t brush security to the wayside, lest your.