With the proliferation of massive security breaches like Panera Bread and many others in 2018, new data privacy regulations like the GDPR are being enforced to protect individuals’ personal data. As awareness of these breaches rises, loss of individual trust is tied directly to customer sentiment, which, in turn, impacts revenue. In this post, we will take a closer look at how to collect consent from users in compliance with the GDPR, walk through collecting consent through a calendar application as an example, and see how Okta’s suite of products helps with compliance. What does GDPR mean for my organization? At a high level, the General Data Protection Regulation (GDPR) gives European Union individuals access to and control over their personal data. This can manifest itself in a variety of methods, from giving an individual the ability to view what kind of personal data is collected about them by organizations.