For many event professionals, the digital marketing world can be unfamiliar territory. We’ve spent our careers creating face-to-face meetings and experiences. We love the buzz and energy experienced at physical events, and have never considered replacing them with a virtual format. But as our annual customer conference, Oktane20, drew near, COVID-19 challenged us with the immediate pivot of creating a fully virtual conference. But after making the shift happen in a matter of weeks, we’re incredibly proud of the final results. Not only was it an amazing experience for our attendees, it proved to be one of the most rewarding experiences of my career. The outcome was a uniquely special event, as our speakers, employees, partners, and attendees around the world welcomed our conference into their homes and personal spaces. We’ve received an outpouring of thanks from our attendees, as well as countless versions of “We saw you turned .