Over the past year, people around the world have moved online and now conduct most of their daily lives digitally — from classes to grocery shopping; from doctor appointments to holiday celebrations. These digital shifts have required increased trust from all of us. Employees and employers have had to trust each other to work securely and productively from new locations (sometimes during different working hours), consumers have had to trust businesses to keep their personal data safe, and we’ve had to trust each other to get through the pandemic safely. Today we released the State of Digital Trust report, which highlights how the shift to a digital world impacts trust in brands. We worked with YouGov to survey more than 15,000 office workers around the world and learn more about their trust in the digital economy. Here’s what we found: Reliability and security are key Two main factors impact.