Here's Why CIAM is a Digital Differentiator

Organizations have had to adapt quickly and act decisively to deliver best-in-class digital experiences for their customers. In this expanding landscape, it's clear that customer identity and access management (CIAM) is a proven differentiator. Those that stayed ahead of the curve have set examples and learned lessons that others can follow, especially when it comes to one of the biggest challenges of designing and executing seamless digital customer experiences: ensuring privacy and security without compromising user-friendliness.

A new report commissioned by Okta and conducted by S&P Global Market Intelligence surveyed 750 customer experience leaders at enterprises ranging from the most to the least digitally advanced. We discovered the top insights, best practices, toughest obstacles, and greatest opportunities in digital experience. Here are some key highlights.

CIAM as Digitial Differentiator

Download the new report by 451 Research, Customer Identity: A Key Element of Creating Exceptional Digital Experiences. You'll find insights from digital leaders on the key technologies they rely on to create differentiated, superior customer experiences. And if you’re ready to understand the impact a robust CIAM solution can have on your business, explore the Okta CIAM ROI calculator to confidently make the right technology investment decisions.