Wyndham Hotels and Resorts is a leading hospitality company that has faced multiple challenges in managing Identity and Access Management for its franchise users. To overcome these challenges, the company decided to adopt Okta Workflows — a no-code Identity automation and orchestration platform that simplifies the process of creating and managing workflows for user provisioning and access management. In this blog post, we will discuss the challenges faced by Wyndham Hotels and Resorts, why they chose Okta Workflows to address these challenges, how they implemented the workflows, and what the impact was. The challenge Wyndham Hotels and Resorts spent a significant amount of their budget towards ongoing development labor across their franchise. These key challenges included: Salesforce OIN app not supporting fetching attributes from custom objects Additional user profile is exposed in JSON format via REST Using event hooks to sync additional user profiles Custom scripts deployed on the.