Anyone who has attempted to build an Identity solution from scratch is familiar with the perils of taking their login box a step further. From accommodating third-party integrations to implementing UX that doesn't scare consumers away from completing their purchases, getting Identity right for your customers doesn’t stop at creating a sign-up page. So what are Actions? To make a big impact in your applications with little to no code, Okta Customer Identity Cloud has built a framework, Actions, that lets you customize the authentication pipeline to help technical practitioners get the most out of their Identity solutions with less technical investment. Actions makes it possible to add your own logic at different points in the Auth0 platform, specifically: Login Machine to machine Pre user registration Post user registration Post change password Send phone message Password reset / post-challenge Actions are written in Javascript and don’t require any downloads to.