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This recipe is part of the series Learn CIAM by example: Four recipes to improve your app’s security and UX. You can learn more about the series by downloading our four recipes in a cookbook format. In this recipe, you learn how to share identities with marketing tools — like your email mkt solution — for personalized user engagement. As…

Anyone who has attempted to build an Identity solution from scratch is familiar with the perils of taking their login box a step further. From accommodating third-party integrations to implementing UX that doesn't scare consumers away from completing their purchases, getting Identity right for your customers doesn’t stop at creating a sign-up page…

2023 was a big year for the Okta Customer Identity Cloud (CIC) Organizations product, which made its debut in April 2021. Adoption and product usage more than doubled. It led to a lot of learning and product investment. I’m excited to share our progress and what’s planned next. First, a quick recap on Organizations: Organizations provides the…