Trust has always been at the heart of healthcare. We entrust our most personal and sensitive information to healthcare providers throughout our lives. In return, we expect these organizations to take good care of it, use it wisely, and allow us to access it whenever we want. After all, it is our data. And there’s a lot of it: A staggering 30% of all the world’s data is generated by the healthcare sector. Unfortunately, patients and clinicians aren’t the only ones interested in this data. In 2023 there were 725 large-scale healthcare data breaches, with incidents now costing an average of $9.77 million. Such events not only cost providers monetarily in compliance fines and fixes, they also badly compromise patient trust. But trust involves more than just security. For consumers, trust also hinges on the seamlessness of the experience organizations deliver. For organizations, delivering a secure and frictionless.