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Identity Summit - 20+ cities around the globe

Identity Summit - 20+ cities around the globe

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Identity Summit - 20+ cities around the globe

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  • Alexander Jones
Alexander Jones

Alexander Jones

Field CTO, Okta Customer Identity Cloud

As Field CTO for CIC at Okta, Alexander Jones helps organizations drive top-line growth and business adaptability via the co-creation of a robust identity strategy. Throughout his career, he has focused on the Customer Identity needs of highly regulated industries like healthcare and finance while also supporting marketing teams at major consumer organizations like the world's largest beverage company. Alexander is based in the greater Portland, Oregon, metropolitan area, and in his spare time he loves hiking, traveling, and cooking with family and friends.

CDP and CIAM: A match made in cookieless marketing heaven

Most companies today, no matter how big or small, compete in a truly global marketplace. As a result, the pressure is on marketers to understand their customers more deeply. This understanding is the basis for effective campaigns and great experiences that increase conversions, create loyalty, and — ultimately — foster long-lasting and valuable…
By Alexander Jones in Industry Insight Company + Product
December 18, 2023

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Industry Insight 1
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Customer Identity Cloud
customer data
data collection
social login
zero-party data
CDP
CIAM
cookieless
Customer identity
Okta

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