Ruchita Shah

How many times have you clicked “Remember this device” only to be hit with an SMS code the next time you log in? It’s annoying, inconsistent, and exactly why so many people assume Multi-Factor Authentication (MFA) is a friction-filled nightmare. But here's the truth: In today’s threat-heavy digital world, MFA isn’t optional. It’s essential…

In today’s digital world, identity is more than a login; it’s the front door to your customer experience. And as technology continues to evolve, so do the risks and the expectations tied to identity. A staggering 80% of data breaches now stem from attacks on identity.1 At the same time, 73% of customers2 expect more personalized and intuitive…

At the heart of everything we do here at Okta is you, our customers. We’re committed to the thousands of customers who leverage Customer Identity Solution to deliver seamless, secure experiences. This platform is designed to meet your current Identity needs and future-proof your security for tomorrow.  This year, based on your feedback and…

At Okta, we know it’s hard to get security right without getting Identity right. We designed the latest innovations to our Customer Identity Solution to empower businesses to create seamless, secure, and scalable digital experiences. Customer journeys start at sign-up, so businesses need to meet customers where they are. We’re introducing advanced…

Customer expectations are higher than ever, including access to the applications they need from any device, wherever they are in the world. Businesses are pivoting towards solutions that provide enhanced flexibility and user convenience to meet those demands. Nearly 60% of users would likely spend more at ecommerce sites with simple, secure, and…