Customer identity

A customer identity is a unique profile that requires a different set of solutions based on the problems each individual customer faces. That’s why Okta ensures our tools meet the needs of our customers, with custom integrations, user-directed roadmaps, and customer experience journeys to show you how others have benefitted from Okta. 

How to Deliver Great Customer Experience Into the Future

Last year, we learned how to manage uncertainty. Physical distancing, health and safety requirements, and disrupted supply chains have all determined how we’ve lived, worked, and interacted with each other. And it’s only reasonable to expect an increased reliance on digital interactions even after the world returns to “normal.” The past year has…

Scaling to Meet Demand: Why Customer Experience Needs Modern CIAM

Throughout the pandemic, offline channels have been especially vulnerable to uncertain demand, shifting safety guidelines, and economic pressure—and as a result, customer experience (CX) now largely belongs to the virtual world. However, as customers and citizens rely increasingly on digital and remote operations, organizations will be challenged…

The Future of Customer Identity: 4 CIAM Trends to Watch Out For

Technology moves fast. You know better than anyone that the solutions that were implemented a year ago won’t necessarily work today, and that customers continuously expect more refined standards of service. To lead the pack, you need to provide customers with the right balance of usability and security—seamless, intuitive digital experiences that…

For Better Customer Experiences, Evolve and Deliver with Speed

Throughout COVID-19, businesses have not only had to manage immediate disruptions—they’ve also had to try to anticipate what’s next. The pandemic has upset supply chains, restricted in-person services, and bottlenecked customer interactions on online channels. But with chaos, there’s often opportunity to be found. When it comes to digital customer…

Keeping Up with Customer Experience in 2021 and Beyond

2020 was a pivotal year, with COVID-19 profoundly changing the ways we live, work, and transact. And in many industries, the trends brought on by the pandemic—physical distancing, limitations on non-essential services, and new health and safety regulations—will only continue to define how businesses operate. Supply chains, for instance, have yet…

The Journey to CIAM Maturity: An Intelligent Customer Identity Solution to Match Your Product or Service

It’s not easy to find a public example of a commercial or enterprise organization that has advanced exceptionally far in their customer identity and access management (CIAM) journey. At a fundamental level, a company’s ability to secure their business and their customers is in constant competition with bad actors. While organizations develop an…

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