Customer identity

A customer identity is a unique profile that requires a different set of solutions based on the problems each individual customer faces. That’s why Okta ensures our tools meet the needs of our customers, with custom integrations, user-directed roadmaps, and customer experience journeys to show you how others have benefitted from Okta. 

CCPA vs. GDPR: Similarities and Differences Explained

The California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR) are laws that emerged to give individuals greater power over their personal information. Both regulate organizations that collect and use data in a variety of ways. A brief summary of the CCPA: Gives California residents increased transparency and control…

How We are Expanding the Okta Integration Network to Improve Customer Experiences in a Digital-First World

Over the past year, organizations have been under immense pressure to optimize customer experiences to keep pace with an increasingly digital-first world. But going digital from a customer-facing perspective isn’t an easy feat. It’s challenging, requiring tight integration across a wide range of technologies and cross-collaboration from many teams…

Improving Digital Customer Experiences Begins with CIAM

Today’s pre-packaged, grab-and-go products and services are designed to satisfy our growing desire for instant gratification. In the digital era, everything is always on and available at our fingertips, which has created high expectations for consumers interacting with brands online.  The consumerism of online services has created an insatiable…

The Burdens of Maintaining Homegrown Customer Identity

The best digital experiences may appear effortless from the outside, but keeping web and mobile apps and portals at a market-leading standard takes a lot of work. Your development teams are likely juggling multiple products, brands, and channels, all with their own set of requirements and varying degrees of complexity. As the front door to your…

What Are Microservices?

Microservices architecture, also known simply as “microservices,” is an approach to building software with modular services that are distinct and independent from each other.  In recent years, microservices have become a popular choice for designing and deploying applications. They allow apps to be broken into smaller and loosely coupled pieces …

5 Principles for Building Scalable Apps That Delight Customers

Designing and deploying an app is rarely simple. Customer needs are constantly evolving and your app probably looks and functions much differently today than when it was first released. The success of any modern application relies on how well it can adapt and grow along with customer needs—which requires your developers having the ability to…

How to Deliver Great Customer Experience Into the Future

Last year, we learned how to manage uncertainty. Physical distancing, health and safety requirements, and disrupted supply chains have all determined how we’ve lived, worked, and interacted with each other. And it’s only reasonable to expect an increased reliance on digital interactions even after the world returns to “normal.” The past year has…

Scaling to Meet Demand: Why Customer Experience Needs Modern CIAM

Throughout the pandemic, offline channels have been especially vulnerable to uncertain demand, shifting safety guidelines, and economic pressure—and as a result, customer experience (CX) now largely belongs to the virtual world. However, as customers and citizens rely increasingly on digital and remote operations, organizations will be challenged…

The Future of Customer Identity: 4 CIAM Trends to Watch Out For

Technology moves fast. You know better than anyone that the solutions that were implemented a year ago won’t necessarily work today, and that customers continuously expect more refined standards of service. To lead the pack, you need to provide customers with the right balance of usability and security—seamless, intuitive digital experiences that…

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