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Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.

With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website.

Act-On offers tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement.

Platform features include:

• Best-in-class email engine
• One-click integration to leading web conferencing and CRM solutions
• Tools for website visitor tracking
• Lead scoring and lead nurturing
• Automated programs; trigger & drip campaigns
• Social media listening, prospecting & publishing
• Design tools for web forms, landing pages and emails
• Inbound tools for advanced SEO, Google AdWord tracking, and blog integration
• Act-On Anywhere - a business productivity tool
• Account- and contact-based marketing capabilities