“This is my slide to prove we’re growing fast.” That’s how I kicked off my keynote at DEMO Traction last week – and for good reason. I’d argue there's no better way to capture the attention of a conference obsessively focused on growth than to share that Okta has achieved more than 100% year-over-year revenue growth. What lessons did I share with the hundreds of entrepreneurs in attendance? Here’s a short rundown: 1. Choose your core wisely. The core of any successful enterprise company has two very important qualities. The first is that the product solves a clear problem and delivers customer value quickly. It can't take five years to get a customer live and loving your service. The second, once a company has wedged itself into the market, is that its core must be something that can become big and important. The core can't be seen as as.