Okta Scores Highest in B2B and B2C Use Cases in Gartner 2019 Critical Capabilities for Access Management

Okta has long been the leader in Identity and Access Management for workforce use cases, driven by the massive shift towards best-of-breed, cloud adoption. But an even larger shift is upon us as every company races to become a technology company, reimagining their customer-facing digital experiences in the process. Against this backdrop, identity is foundational in ensuring frictionless, secure access to applications that are simple and easy to interact with.

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Okta has invested heavily in the Customer Identity space to enable every developer, IT and Security leader, or line of business owner, to craft tailored customer journeys that are both seamless and highly trusted. Customers spanning diverse industries from MLB to Albertsons to Adobe have realized the business value, and I’m incredibly proud that we have now been recognized as scoring highest in the B2C and B2B use cases for Access Management for Gartner.

In this report, Gartner evaluated Access Management vendors across 9 critical capabilities, weighted for 2 key CIAM use cases: Business to Consumer (B2C) and Business to Business (B2B).

Okta scored highest across CIAM use cases, showcasing our commitment and leadership in this space:

  • 3.98 for “Business to Consumer (B2C)”
  • 4.01 for “Business to Business (B2B)”

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The role of CIAM in building seamless, customer experiences

Customers today have outsized expectations on what frictionless, seamless registration and login experiences should look like. To adapt, companies of all shapes and sizes are adopting modern application development practices to deliver delightful experiences for their customers. To do so, a modern CIAM solution becomes a digital business imperative for all key stakeholders of the customer experience. The key pillars of a modern CIAM solution are:

  • Build simple registration and sign-on experiences for end users
  • Enable developer efficiency with a rich set of APIs, SDKs, and other developer tools
  • Empower centralized management of access and security policies
  • Protect against internet-scale risks
  • Extend identity to your entire application development, security and marketing technology stacks

These capabilities enable organizations to easily tackle any customer-facing project they may have, including building highly scalable apps, integrating apps, securing APIs, protecting against account takeover or integrating B2B identities.

Until recently, organizations have needed to rely on legacy identity solutions or to build them in-house, slowing down speed-to-market and resulting in compromises in user experience. Okta’s Customer Identity solution gives organizations a customizable, extensible platform to unlock any end-user identity journey at any scale, tightly linked to their other technologies.

For more information on these key capabilities, please download the full Gartner Critical Capabilities for Access Management report.


  • Gartner, Critical Capabilities for Access Management, Abhyuday Data, Michael Kelley, Henrique Teixeira, 7 October 2019
  • Gartner, Magic Quadrant for Access Management, Michael Kelley, Abhyuday Data, Henrique Teixeira, 12 August 2019

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