Jiong Liu

Director, Product Marketing - Customer Identity

Jiong Liu leads the product marketing team for Okta’s Customer Identity products, working closely with customers to deliver trusted, tailored B2B and B2C experiences. Prior to that, Jiong led the strategy, content and tools for Okta’s Business Value practice. Jiong holds bachelor’s degrees in Economics and Interdisciplinary Studies from the University of California, Berkeley and a MBA from the University of Pennsylvania, Wharton School.

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We See Decentralized Identity in Our Future

Identity and access management is always changing. And as our personal and professional lives become increasingly connected, the risk of data breaches and privacy infringement is always growing. It’s why many regulators, organizations, and individuals are turning their attention to decentralized identity, an approach that gives people more control…

How We are Expanding the Okta Integration Network to Improve Customer Experiences in a Digital-First World

Over the past year, organizations have been under immense pressure to optimize customer experiences to keep pace with an increasingly digital-first world. But going digital from a customer-facing perspective isn’t an easy feat. It’s challenging, requiring tight integration across a wide range of technologies and cross-collaboration from many teams…

The Future of Customer Identity: 4 CIAM Trends to Watch Out For

Technology moves fast. You know better than anyone that the solutions that were implemented a year ago won’t necessarily work today, and that customers continuously expect more refined standards of service. To lead the pack, you need to provide customers with the right balance of usability and security—seamless, intuitive digital experiences that…

Strengthening Customer Experience in a Time of Recovery with Identity

It’s no secret that customer behavior is constantly evolving. But the changes we’ve seen in the last seven months and the acceleration of customers adopting digital-first experiences for nearly every aspect of their life is unprecedented. And this trend is only going to continue, creating a need for customers to navigate digital touchpoints in a…

99.99% Uptime For Every Customer

Identity has become a cornerstone of our digital lives, whether it’s through technology adoption at work, personal app usage at home, or anywhere in between. The fundamental role of identity manifests through nearly every person who connects to the internet, as each app, service, or tool needs to identify exactly who the user is. Reliable access…

Okta Scores Highest in B2B and B2C Use Cases in Gartner 2019 Critical Capabilities for Access Management

Okta has long been the leader in Identity and Access Management for workforce use cases, driven by the massive shift towards best-of-breed, cloud adoption. But an even larger shift is upon us as every company races to become a technology company, reimagining their customer-facing digital experiences in the process. Against this backdrop, identity…

Introducing Okta DynamicScale: Accelerating Digital Transformation for Global Businesses

Today at Okta’s inaugural Showcase event, we’re proud to announce the launch of Okta DynamicScale, a high-capacity customer identity offering that enables transformative scale for the world’s largest businesses. Global enterprises are moving their customer experiences to the cloud and must ensure that they can seamlessly handle large influxes of…

Okta Hooks: Unlock Extensibility

There have historically been two types of integration in the Okta Integration Network: single sign-on for access and lifecycle management for provisioning and deprovisioning. Today, we’re pleased to launch a new, third type of integration: Okta Hooks. Okta Hooks enables customers to use their own code to easily customize Okta policies and…

How to Use Progressive Profiling as a Privacy Tool

User experience is top of mind for developers building customer-facing applications—and an important element of that is collecting user information. When developers avoid lengthy forms and overwhelming data capture as part of the onboarding process, users have a more seamless experience, right from the outset of using a new application. This…

The Connective Tissue: How APIs Drive Business Growth

Most of the pivotal developments in human history have facilitated better connection. From written language to the Gutenberg printing press, whenever we improve our communication, society as a whole leaps forward. In the digital era, the internet revolutionized our lives by enabling instant global communication. This paved the way for what could…