What does it take to deliver an exceptional digital experience to users? To start, you need an engaging product or service, supported by great apps. But there are also several behind-the- scenes components that need to be factored in to keep the customer-facing experience as protected and frictionless as possible. At the same time, as companies around the world move their systems and services online, identity and access management (IAM) and security are essential features that have to be incorporated without disrupting user experience. But not all companies have the resources or infrastructure to do this effectively. In order to help organizations along the path to effective IAM, our certified team of Identity Experts support businesses of all sizes in solving deployment and integration challenges while delivering value. At Oktane20, I sat down with a group of them to talk about common mistakes that companies make during implementation as.