The average website conversion rate is only 2.35%. Even the top 25% of websites only convert around 5.31%. Customers today have high expectations—we all want what we want, whenever we want it, wherever in the world we are, on whichever device we happen to be closest to. So complex sites with long loading times, complicated registration, and any additional time-consuming steps are being abandoned earlier. The implications are real, 24% of customers abandon their cart at checkout when they’re required to create an account and even just a 1-second delay in page load time can result in a 7% reduction in conversions. So how can you use identity to help increase your conversions while also delivering a secure, seamless experience? Nudge users to enroll in multi-factor authentication It’s easy to overlook the importance of security and building trust with customers. However, since 78% of customers stop engaging.