Find out how you can improve your customers' security and authentication experience using CIBA. Imagine you're a customer trying to resolve an urgent issue over the phone — for example, a bank transaction, an online order, or a technical support request. Before the agent can help, they need to verify your identity. They ask you for your security passcode, which you’ve forgotten. Then come the security questions: your birthday, your last bank transaction, your best friend's name. These questions are easily compromised and create security concerns. This frustrating experience is all too common across industries. From financial services to retail, organizations face the challenge of verifying customers securely and efficiently for online, over-the-phone, and in-person interactions. That's where CIBA comes in. In this blog post, we’ll explore how our new Client-Initiated Backchannel Authentication (CIBA) feature, part of Auth0, improves customer authentication for call centers and in-person interactions. CIBA makes.